Project Location: New York State

With the enormous amount of people that text on cellphones rising, and the amount of accidents related to this bad habit while driving, we at Hermosa were approached to create new traffic safety signs concerning this problem. Now along the Interstates in New York, you will see many new blue signs indicating a rest stop, now called a “Text Stop,” ahead. These allow for drivers to realize that their text message can indeed wait. The signs encourage drivers to safely pull over at a text stop to read and respond to their messages instead of doing so while driving.